Grant

Grant

North America

North America

OPEN

OPEN

GRANT · HOW TO WIN THIS

Spectrum Reach Pay It Forward

Spectrum Reach Pay It Forward

In-kind: free 30-second commercial production plus a TV and streaming ad campaign — no cash award.

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Annual cycle; listed deadline is December 31, 2026.

AMOUNT

In-kind: free 30-second commercial production plus a TV and streaming ad campaign — no cash award.

AMOUNT

In-kind: free 30-second commercial production plus a TV and streaming ad campaign — no cash award.

DEADLINE

Annual cycle; listed deadline is December 31, 2026.

DEADLINE

Annual cycle; listed deadline is December 31, 2026.

FUNDING TYPE

Grant

CAN YOU GET THIS?

You must be a locally-owned small business in the USA that meets seven specific eligibility criteria listed on the application page.

You must be a locally-owned small business in the USA that meets seven specific eligibility criteria listed on the application page.

The program is open to all industries and identities. The seven criteria are not spelled out in the source text, so review the qualifications page before applying.

The program is open to all industries and identities. The seven criteria are not spelled out in the source text, so review the qualifications page before applying.

YOUR REAL ODDS

Over 2,500 businesses have received grants since 2021, with $3.8 million in campaigns planned for 2025 alone.

The program runs annually and has distributed over $13 million in grants to date, suggesting a meaningful number of recipients each cycle, though total applicants and acceptance rate are not disclosed.

WHAT IT TAKES

  1. Check the seven eligibility criteria on the qualifications page — 15 minutes

  2. Submit the online application — 30–60 minutes

  3. Consultation call with Spectrum Reach to discuss your campaign — Scheduled after selection

WORTH KNOWING

Winners receive not just the ad campaign but also access to Ad Academy training and a Facebook community of other recipients — the educational and networking components are built in at no cost.

This is 1 of 1,600+ open opportunities.

This is 1 of 1,600+ open opportunities.

$50B+ in available capital across grants, VC funds, CDFIs, and accelerators. Filter by your industry, stage, and region, and see everything you qualify for.

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