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Government of Newfoundland and Labrador, Department of Tourism, Culture, Arts and Recreation

Tourism Market Readiness Subsidy Program

Amount

Varies

Deadline

Rolling

Odds

Not published

Effort

1–2 hours

Can you get this?

✓For tourism operators or non-profit organizations

✓Must be licensed under Tourism Establishment Act

✓Must be in business at least one year or season

✓Owners or managers only, not front-line staff

✓Must be in good standing

Your real odds

There is no applicant cap, but you are limited to one approved program per year, so choose which program you submit for carefully.

Eligibility is straightforward if you are attending a Best Practice Mission or GMIST course, since the subsidy covers a defined list of pre-approved programs and each application is reviewed individually before you attend.

What it takes

Identify an eligible program (e.g., Best Practice Mission or GMIST course) you plan to attend1–2 hours

Submit a request for funding application to TourismPD@gov.nl.ca before attending1–2 hours

Attend the program and submit an expense claim with receipts within 30 days of travel1 hour

Worth knowing

You must have approval in hand before the program starts, because submitting afterward disqualifies you automatically, and if the program qualifies for federal co-funding through Tourism Atlantic, your total subsidy can reach 75% with the provincial portion capped at 25%.

Apply on funder's site →

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