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People of ColorWomenBlackLatino/HispanicIndigenousLGBTQIA+GrantClosed
amika & Fifteen Percent Pledge
amika Rooted in Growth Grant Program
Amount
$50,000 each (4 winners)
4 winners
Deadline
Aug 21, 2026
Can you get this?
✓For underserved-founder-led businesses (51%+ ownership)
✓U.S.-based with annual revenue under $2.5M
✓Must operate in the hair care space
✓Must sell or plan to enter professional distribution
✓Must commit to full mentorship program through April 2027
What it takes
Submit your application during the open window (July 21 through August 21).
Applications are reviewed by a joint committee from Fifteen Percent Pledge and amika, evaluated on founder story, business viability, community impact, and readiness for brand amplification.
Top ten finalists are interviewed during the week of September 21st.
Four grantees are selected and announced in October 2026, then commit to virtual mentorship monthly and two in-person events.
Worth knowing
Winners must be available three times a month virtually for the mentorship program from October through February, travel to NYC on October 20, 2026 for the in-person kickoff, and participate in a spring 2027 industry trade show, with travel and accommodations covered by amika.
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