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amika & Fifteen Percent Pledge
amika Rooted in Growth Grant Program
Amount
$50,000
4 winners
Deadline
Aug 21, 2026
Odds
4 per round
Can you get this?
✓U.S.-based with annual revenue under $2.5M
✓At least 51% owned by underserved founder(s)
✓Operates in the hair care space
✓Must sell or plan to enter professional distribution
✓Must commit to in-person and virtual program participation
Your real odds
Four grants are awarded from the full applicant pool, with ten finalists interviewed before winners are chosen.
The process is selective but legible: you either make the finalist cut or you don't, and the final four come from that group of ten. Evaluators weigh your founder story, business viability, community impact, and how ready you are to tell that story publicly.
What it takes
Submit application online
Complete finalist interview if shortlisted
Attend NYC kickoff and monthly mentorship
Worth knowing
Accepting the grant is a binding commitment to the full mentorship and networking program through April 2027, including a spring 2027 industry trade show where amika covers travel and accommodations, so check your calendar before you apply.
What else do you qualify for?
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