Grant

Grant

OPEN

OPEN

People of Color, Women, Black, Latino/Hispanic, Indigenous, LGBTQIA+

People of Color, Women, Black, Latino/Hispanic, Indigenous, LGBTQIA+

amika Rooted in Growth Grant Program

amika Rooted in Growth Grant Program

AMOUNT

$50,000 per winner; four grants awarded annually.

DEADLINE

Applications open July 21 and close August 21, 2026.

DEADLINE

Applications open July 21 and close August 21, 2026.

FUNDING TYPE

Grant

FUNDING TYPE

Grant

CAN YOU GET THIS?

You must be a U.S.-based hair care brand, at least 51% owned by an underrepresented founder, with annual revenue under $2.5M.

You must be a U.S.-based hair care brand, at least 51% owned by an underrepresented founder, with annual revenue under $2.5M.

Your business must operate in the hair care space (products, tools, color, wigs, or extensions), sell or aspire to sell into professional distribution channels, and you must be able to commit to an in-person NYC kickoff on October 20, 2026 plus virtual mentorship three times a month from October through February.

Your business must operate in the hair care space (products, tools, color, wigs, or extensions), sell or aspire to sell into professional distribution channels, and you must be able to commit to an in-person NYC kickoff on October 20, 2026 plus virtual mentorship three times a month from October through February.

YOUR REAL ODDS

Four grants are awarded from the full applicant pool, with top ten finalists interviewed first.

The selection process narrows to ten finalists before four winners are chosen, so the final stage is competitive but not opaque. Evaluation weighs founder story, business viability, community impact, and storytelling readiness.

WHAT IT TAKES

  1. Submit application online before the deadline — Applications close August 21, 2026

  2. If shortlisted, complete a finalist interview — Week of September 21, 2026

  3. If selected, attend in-person NYC kickoff and participate in monthly virtual mentorship — October 2026 – April 2027

WORTH KNOWING

Accepting the grant is a binding commitment to the full mentorship and networking program through April 2027, including a spring 2027 industry trade show — travel and accommodations are covered by amika, but confirm your calendar before applying.

This is 1 of 1,600+ open opportunities.

This is 1 of 1,600+ open opportunities.

$50B+ in available capital across grants, VC funds, CDFIs, and accelerators. Filter by your industry, stage, and region, and see everything you qualify for.

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